Chaz Sargent Talks to Reuters

MILAN FASHION GETS CHIRPY ON TWITTER

“Twitter is a great way to connect. Everybody has to use it and understand how it suits your mission,” Angela Ahrendts, chief executive of the British luxury group Burberry and also a tweeter, told Reuters on the sidelines of their show.

Top Italian designers such as Dolce & Gabbana, Versace and Roberto Cavalli tweet regularly about launches and events.

“Twitter gives the customer immediate, insider access to aspects of the brand not seen before it is introduced to the retail world,” Chaz Sargent, [New York based art adviser] told Reuters.

Read more on Reuters: http://www.reuters.com/article/idUSTRE70H3H420110118